Bit.ly is a way to do many things that normal twitter won’t allow. http://www.Bit.ly shortens your long URLs on Twitter but also shares links so each time you point to that page it is the same Bit.ly link code. I also like to check and see hits and data that the website provides on twitter tweets and what type of response or clicks I got.
I use it from tweetdeck, and after it shortens the link and it is twittered, I can go back and look at the hits, what country, time and many other tracking data that they provide for free. It gives me a real gage as to what the results are of each tweet.
Also if you do not want others to see your metrics you have to turn the open source off, if not everyone can see how many hits you get.
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